Matt Cross - President & COO
With nearly 30 years of experience in business management and real estate sales and development, Matt has an innate ability to see opportunity where others don’t and create opportunity where others can’t. After starting as a consultant, Matt’s vision and expertise motivated Pacific Union to hire him to open and lead a new arm of the company, Pacific Union Property Developers, focused solely on high-end single family homes.
During his tenure leading Pacific Union Property Developers, Matt underwrote, acquired, entitled, developed, and sold more than 40 high-end residential properties in Sacramento, Napa, Silicon Valley, and the Bay Area. His keen ability to uncover, analyze and procure unique development opportunities along with his talent and passion for designing stunning homes have been the keys to his success. Matt takes great pride in the fact that every project he has underwritten, procured and built over the past 11 years has profited, without a single loss.
Matt is constantly striving for perfection and firmly believes there is a solution for any challenge that arises. For him, a collaborative team environment is essential for success and he has worked tirelessly to develop and maintain that culture over the years.
“Creativity is intelligence having fun.” - Albert Einstein